Battery Makers Look Down Under as Test Market

Global energy storage companies including Panasonic, Samsung SDI and Tesla see Australia as prime ground to test new battery products and marketing pitches, Reuters reports. The companies are expanding in Australia, where battery prices are falling and which already has the world’s highest rate of rooftop solar panels.

With high residential solar use, lots of sunshine, and relatively high energy costs, the Australian market is “very much conducive to the take-up of battery storage, perhaps more than any other country in the world right now,” Panasonic Australia Managing Director Paul Reid tells Reuters.

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