$3M Series A for Online Environmental Sustainability Behavior Startup

Founded in 2010, Boston-based Practically Green received $3 million in Series A funding from CommonAngels, Pan Asia Solar (a Hong Kong-based family office), Clean Energy Venture Group and Launchpad Venture Group. It has raised $4.75 million to date, having raised $1 million in 2012 from 29 investors.

The company’s software is sold to global companies and uses social and game mechanics to inspire employees and customers to commit to environmental sustainability, as well as other health-related behaviors. Employees can join projects or competitions, complete actions of all types and levels, measure their progress and impact, and celebrate when they are successful. The behaviors are tracked through a variety of company channels, including mobile apps, intranet and email.

The company has 20 employees and current clients include EnerNOC, Caesars Entertainment, Unilever, MGM Resorts International, NBC Universal and eBay.

The company will use the funds for product development, continued development of sustainability and CSR engagement programs, and to further sales and marketing goals.

“Companies who are engaging people in sustainability and responsibility strategies are outperforming their peers and are setting themselves up to thrive in a changing global business climate. We are thrilled that our technology platform is supporting these initiatives and powering unique and lasting positive change at some of the largest corporations in the world,” Susan Hunt Stevens, CEO of Practically Green, said in the release.

 

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